🏷️ Where's the Price Tag?
Living in Israel, I ask myself this almost every time I walk into a small shop.
How does this even work? If I don't know the price, I'm unlikely to buy. But who said it's me they're selling to?
Right. Usually it's an Israeli who'll happily chat with the seller about price, politics, and weather — and walk out with a full grocery basket instead of a pack of cigarettes.
What's different about us? Mostly mentality. Israelis are extraordinarily sociable. 90% extroverts (sometimes I suspect 120%). But what about the other side?
Introverts.
Who shop: – without starting a conversation – after visually scanning all product characteristics – while avoiding any sales pressure
If there's no price: – they don't ask – they don't buy – they leave
Yes, urgency matters. An introvert will buy toilet paper without a price tag if they really need it. But.
How many introverts are there? Research says 30–50%. That's a lot.
The numbers vary because they're based on surveys — and an introvert may self-identify as an "ambivert" (patterns change depending on situation). Introversion is socially frowned upon in the context of "achieving success," so people hedge: "not really, it depends." But when that same person is standing with a cart in a supermarket or hovering over a screen in an online store, their real behavioral instincts take over.
I'll add a personal note: if I'm unsure of the language I'll need to use, I automatically become an introvert — no matter how outgoing I normally am 😅
The bottom line: No visible price is a filter. But more often than not, it screens out not the "wrong" customers — just the calm, rational, and perfectly capable ones.
If your sales model isn't built exclusively on personal negotiation: the price must be visible.
An interesting topic — we'll come back to it.